Sansiri has unveiled 'KHUN by YOO inspired by Starck', one of the latest iconic global landmarks located in the heart of Thonglor. This luxury condominium is developed in collaboration with the brand 'YOO Studio', marking the first full-scale Design Branded Residence in Thailand. It has already achieved over 70% in sales, confidently meeting the real demand from the HNWI segment.

Sansiri reaffirms its position as a leader in the luxury and super-luxury condominium market in Thailand with the launch of 'KHUN by YOO inspired by Starck', under a joint venture with U City Public Company Limited, part of the BTS Group, which oversees real estate development. The project was transferred to Sansiri in 2018 and currently includes 14 condominium projects developed together, with a total project value exceeding 50 billion baht. This includes 'KHUN by YOO inspired by Starck', valued at 4.4 billion baht, which is now 100% completed and recognized as the first luxury Design Branded Residence in the Sansiri Luxury Collection, developed in collaboration with YOO Studio, a world-renowned design studio. This iconic landmark is one of 36 outstanding design projects globally, created by the famous designer Philippe Starck, located in a prime area of Thonglor, achieving nearly 70% in sales valued at 2.8 billion baht, ready to deliver units to HNWI clients who appreciate design and seek collectible items that create timeless value, catering to passion investment.

Mr. Piti Jarukamjorn, Senior Vice President of Project Development and Strategic Management at Sansiri, stated, "Currently, the global real estate industry, including Thailand, has produced innovative products and services to meet the ever-evolving lifestyles of luxury clients. According to the Savills report 2018, there are 400 Branded Residences worldwide, with 55,000 units, growing by 198%. Sansiri recognizes the potential of the design residence market in Thailand, which still has room for development of fully-fledged Branded Residences, collaborating from project concept to design to truly meet the needs of luxury clients. Thus, we have adopted the Non-Hotel Branded Residence model, developing projects that are not hotel businesses but are equivalent to world-class super-luxury brands like Bvlgari Hotels & Resorts, Aston Martin Residences, Fendi Private Residence, and Armani Hotel for the development of 'KHUN by YOO inspired by Starck' as the first Design Branded Residence of Sansiri and the first in Thailand by YOO Studio.

By combining Sansiri's expertise as a market leader in Thai real estate with the iconic design work of YOO Studio and a prime location on the main road with the highest prices in Thonglor, where the average capital gain is about 4% per year and the average rental yield is 5% per year, along with the potential of international tenants, the average rental price in this area reaches 1,000 baht/sq.m. This makes 'KHUN by YOO inspired by Starck' highly potential for both self-living and meeting the needs of real demand clients who appreciate art, have a unique lifestyle, possess knowledge in real estate and investment, and prefer convenient locations.

Mr. Piti further added, "This project is one of only 36 projects worldwide co-created by Philippe Starck, with a limited number of only 148 units, which increases its value. YOO Studio is ranked as the number one in the Non-Hotel Brand category, distinguished by design and quality. YOO Studio has the most projects worldwide, and their brand has a record of increasing property values under the YOO Studio brand by up to 30% (data from SCB Economic Intelligence Center). This is not just a luxury residence with world-class standards but also a rare item that appreciates faster than typical luxury condos, with the value of being a collectible item, akin to a precious work of art that increases in value over time, allowing you to live amidst world-class design filled with taste, "Living in an Art piece". Projects under the YOO Studio brand also serve as a stamp of guarantee that the project has quality design and living experiences that enhance value, especially for foreigners who must know and trust the YOO Studio brand.

Additionally, YOO Studio maintains the standards of projects under the YOO Branded Residence to meet international standards worldwide, which elevates 'KHUN by YOO inspired by Starck' to a level of project quality and location that exceeds the general market standards, making it a highly potential property for passion investment.

'KHUN by YOO inspired by Starck' is the latest luxury condominium project under the Sansiri Luxury Collection, fully completed at 100% and ready for ownership transfer starting today, with prices starting at 18.9 million baht. Designed under the concept of 'Industrial Heritage', inspired by the life of Philippe Starck, who was born in France during the post-World War II era, reflecting the era of the industrial revolution through the use of 'Raw Beauty' materials that showcase the natural beauty of materials, selecting timeless value materials like marble.

It harmonizes with innovative materials such as bare concrete, copper, and polished stone. The interior design plays with contrasting colors using oversized furniture and decorative pieces, including all decorative materials sourced from leading global brands, selected by Philippe Starck, such as Axor Starck faucets developed in collaboration between Philippe Starck and Axor, a high-end sanitary ware brand known for quality, and Duravit ME, a special sanitary ware designed by Philippe Starck within the project, including custom-made chandeliers from Barovier & Toso, a world-renowned brand specializing in handcrafted chandeliers for centuries, classic furniture with Philippe Starck's signature style, bespoke pool tables by Jonathan Franc measuring 6 feet made from walnut, featuring Queen Anne-style legs, furniture from Busnelli, a famous Italian brand, and lighting from Flos, a brand specializing in lighting production, ensuring that every square inch of 'KHUN by YOO inspired by Starck' exudes luxury and meets the needs of its residents.

As for the amenities in the common area, they include The Greeting Hall, a lobby designed by Philippe Starck that blends modern and classic styles, offering a unique luxury experience; Sky Scape, a 30-meter infinity edge pool on the 24th floor with a 180-degree city view of Thonglor, featuring fiber optic lighting underwater, simulating swimming among the stars; The Gymnasium, a fitness room equipped with special Technogym equipment designed by Antonio Citterio, and a private gym that can be used for yoga and ballet; The Reading Lounge, a lounge for reading or working with equipment and private meeting rooms; THE Eight Ball, a game room on the 27th floor; The Screening Room, a mini-theater designed like a European home with a high ceiling, providing world-class entertainment from B&O; the rooftop area offers various relaxation spaces such as The Sky Lawn, an open lawn for diverse activities; KHUN Bar, an outdoor counter bar made from White Carrera marble with exclusive drink services; The Screening Yard, outdoor entertainment with an 85-inch outdoor TV and sound system from Bose; and finally, The Rooftop, an outdoor game zone featuring oversized chess.

Moreover, 'KHUN by YOO inspired by Starck' has tailored its internal services to suit the lifestyle of clients who delve into every detail, such as providing superior Concierge services that cater to the lifestyle of high-end residents, distinct from hotel services, creating an experience that exceeds expectations with the concept of "caring for residents as if they were family" from assisting with bookings and recommending various services such as Housekeeper, Alphard Limousine service, the first-ever Automated Parking service, Nitro Coffee service in the Reading Lounge, and snacks from famous dessert shops in Thonglor, as well as a Rooftop Bar.

Currently, the Sansiri Luxury Collection, which encompasses luxury and flagship super-luxury real estate projects, has generated total sales of over 17.7 billion baht, including 98 Wireless, which currently has only 3 units left, Sansiri House Pattanakarn with only 3 houses remaining, and THE MONUMENT Thong Lo, which has achieved 60% sales of the total project, demonstrating Sansiri's success as a leader in developing luxury and super-luxury condominiums in Thailand.

"Currently, 'KHUN by YOO inspired by Starck' has reached 70% in bookings, amounting to approximately 2.8 billion baht, with 85% of clients being Thai and 15% being foreign clients, including fans of Philippe Starck's work. We aim to complete sales for all units in the project by 2021," Mr. Piti concluded.

Experience luxury living with 'KHUN by YOO inspired by Starck'.

The first Design Branded Residence of Sansiri and the first in Thailand by YOO Studio is available now.

For more details, visit http://www.sansiri.com/condominium/khunbyyoo/th/ or call 1685.

Thank you for the information from www.sansiri.com